In my last blog entry, I talked about the reasons your education business might not be growing and the things YOU can do for YOURSELF to help your business. In this blog post, I go over some of the things you can do for your business to help it grow.
You’re not marketing your education business
Marketing is more than popping out a few social media posts and expecting sales to happen. You have to build your audience and market to them consistently (even when your business picks up and you are busy with other elements of the business). It’s easy to sack marketing off because it’s not creating the content or doing the other elements of your business you enjoy. You left teaching and entered business to create the life you wanted, but if you want to grow your education business you need to build your personal brand, build your audience, and market to them!
You haven’t found your audience
Speaking of building your audience, do you even know who your audience is? Are you trying to speak to parents, teachers and schools all at the same time? Your product or service can be suitable for all, but you have to tailor your offering for each of these groups so they know it is right for them which, of course, takes time. Is it worth niching as you work to grow your business?
You’re not setting goals for your education business
At Classroom Secrets, we have a ten year plan. We also have a five year plan and a two year plan. The two year plan has all the goals and the steps we need to achieve them mapped out, the five year plan is not quite as detailed but has plenty of goals filled in, and the ten year plan is a little bare at the moment. The plan covers a variety of topics from culture to finances. You may know where you want to be in five years time, but do you know the small steps you will need to carry out in order to achieve them?
You don’t have the right team to grow your education business
Do you need a team but don’t yet have anyone? Do you have a team but their skills aren’t really matching the needs of your company right now? Do you have team members who were a good fit to begin with but, as the culture has shifted, they’re no longer a good fit? Some of these things are uncomfortable to ask yourself, but you need to address them. Look at the team, look at the roles you have currently, and think about the roles you will need moving forward.
You’re not investing in your education business
You have to be prepared to put money back into your business. Taking it all for your personal life won’t help your company grow but you also need to ensure you are getting rewarded fairly for your work. A good approach is using a percentage model. Saving a different percentage each month for different components of the business, such as wages, office rent money, software costs and, of course, paying yourself will ensure you have money to invest when you need to hire new staff or find an office space for example.
Do any of these issues sound familiar to you? If they do, I have covered most of these topics in previous podcast episodes – including a whole 5 part series on hiring your first employees – and I have created a free masterclass on building an audience.